Step 1 — Intelligence Gathering

📡 Agents Collect Data

Scout: Keyword trends, seasonal search patterns, content gaps
Rival: Competitor campaigns & promotions planned
Radar: Emerging channels & cultural moments
Echo: What customers are asking/saying
Pulse: Historical performance by month — what worked last year?

Agents (Automated)

⏱ Runs 2 weeks before planning session

Step 2 — Strategic Synthesis

📊 Maven Builds the Draft Calendar

Combines all intelligence into a proposed quarterly calendar:
• Monthly themes tied to seasonal demand
• Key dates & cultural moments (holidays, trade shows)
• Channel priorities per theme
• DTC vs. Trade Pro balance
• Promotional windows (if any)
• Content volume targets per channel

Maven

⏱ 1 week before planning session

Step 3 — Human Review & Direction

👔 Steve Reviews & Adjusts

You review Maven's draft calendar and:
• Approve themes or redirect
• Add business context agents don't have (new products, budget changes, partnerships)
• Set priorities: "This quarter I want to focus on ___"
• Flag anything that feels off-brand
• Loop in Tiffany & Laura for input

Steve + Team

⏱ Quarterly planning session (60-90 min)

Step 4 — Calendar Finalization

📊 Maven Locks the Calendar

Incorporates Steve's feedback and produces:
• Master Calendar — month-by-month themes & key dates
• Channel Plan — what goes where (Meta, SEO, email, social, etc.)
• Content Briefs Queue — specific briefs for each piece of content
• Budget Allocation — recommended spend per channel per month

Maven

⏱ Within 24 hours of planning session

Step 5 — Brief Distribution

📋 Agents Get Their Assignments

Maven distributes briefs from the calendar to specialist agents:
• Wordsmith: "Write 4 blogs, 12 social posts, 8 email drafts for March"
• Boost: "Create 6 ad variations for spring refresh campaign"
• Rank: "Optimize these 5 pages for spring keywords"
• Prism: "Schedule content calendar for IG, Pinterest, TikTok"
Each brief includes: objective, audience, key messages, channel, deadline

Maven → Agents

⏱ Rolling, feeds into weekly execution cycle →

Step 6 — Mid-Quarter Check

🔄 Review & Adapt

6 weeks in, Maven presents a mid-quarter review:
• What's working vs. what isn't
• Budget reallocation recommendations
• Calendar adjustments based on performance
• New opportunities surfaced by intelligence agents
Steve approves adjustments → calendar updates → agents adapt

Maven + Steve

⏱ Mid-quarter (30 min check-in)

📅 Strategic Calendar Planning Process