โšก Weekly Execution Cycle

How work actually gets done each week โ€” agents produce, humans approve, content ships

Monday
Plan & Produce
๐Ÿ“Š Weekly Kickoff Brief
Maven reviews calendar, last week's performance, and queues this week's priorities. Posts summary to Steve on Slack.
Maven โ†’ Steve
โœ๏ธ Content Production Starts
Wordsmith drafts this week's content: blog posts, ad copy, email drafts, social posts โ€” all from calendar briefs.
Wordsmith
๐Ÿ“ˆ Performance Report
Pulse generates last week's numbers: traffic, conversions, ad performance, email metrics. Flags anomalies.
Pulse โ†’ Maven
Tuesday
Review & Refine
๐Ÿ‘€ Human Content Review
Tiffany reviews ad copy & email drafts. Laura reviews blog & SEO content. Edits, approves, or sends back with notes.
Tiffany + Laura
๐Ÿ“ฑ Ad Variations Ready
Boost generates Meta ad variations from approved copy โ€” different hooks, CTAs, audience angles. Ready for Tiffany to review.
Boost
๐Ÿ”„ Revision Cycle
Maven coordinates feedback between humans and agents. "Tiffany wants the CTA more urgent" โ†’ Wordsmith revises โ†’ back for approval.
Maven
Wednesday
Approve & Schedule
โœ… Final Approvals
Steve gives final go on campaign content, ad creative, and email campaigns. "Approved" or "change X."
Steve
๐Ÿ“… Content Scheduled
Prism schedules social posts. Nurture queues emails in Klaviyo. Boost sets up ad campaigns in Meta. Everything staged for deployment.
Prism + Nurture + Boost
๐Ÿ”Ž SEO Publishing
Laura publishes approved blog content. Rank handles on-page optimization, internal linking, meta tags.
Laura + Rank
Thursday
Launch & Monitor
๐Ÿš€ Campaigns Go Live
Ads launch. Emails send. Social posts publish. Everything tracked with UTMs and proper attribution.
Agents (Automated)
๐Ÿ“ˆ Real-Time Monitoring
Pulse watches early performance signals. Flags anything unusual within hours of launch โ€” high CPM, low open rate, broken link.
Pulse
โšก Quick Adjustments
If Pulse flags an issue, Maven recommends a fix. "Ad set 2 is burning budget at 3x CPC โ€” recommend pausing." Steve approves via Slack.
Maven โ†’ Steve
Friday
Learn & Plan Ahead
๐Ÿ“‹ Week-in-Review
Maven posts a concise weekly summary: what launched, early results, what to watch, what's coming next week. No fluff.
Maven โ†’ Steve
๐Ÿ” Next Week's Research
Scout begins research for next week's briefs. Checks trending topics, competitor moves, keyword opportunities.
Scout
โญ UGC & Review Check
Advocate reviews new customer reviews, surfaces UGC opportunities, flags any negative reviews needing response.
Advocate
Weekend
Agents Work
๐Ÿค– Agents Keep Running
Pulse monitors campaigns. Scout gathers intelligence. Social posts auto-publish. Humans rest. Agents don't need weekends.
Automated
๐Ÿšจ Alerts Only If Needed
Maven only pings Steve on weekends if something needs urgent attention โ€” budget anomaly, campaign error, or big opportunity.
Maven (if needed)
๐Ÿ›ฐ๏ธ Running Continuously (Not Tied to Weekly Cycle)
๐Ÿ“ก Radar: Scanning for emerging platforms & trends
๐Ÿค Connector: Finding influencer & partnership opportunities
๐Ÿ‘‚ Echo: Mining customer reviews, tickets & social mentions
๐ŸŽฏ Rival: Tracking competitor moves & market shifts
โญ Advocate: Managing review solicitation & UGC pipeline
๐Ÿ”„ This cycle repeats every week. Each week gets smarter โ€” last week's performance data informs this week's briefs.
The quarterly calendar sets the WHAT. The weekly cycle handles the HOW.
Maven (Orchestration)
Specialist Agents
Human Team
Channel Agents
Always-On Intelligence
v1 โ€” Feb 17, 2026 ยท Draft for Steve & Jerry review