How work actually gets done each week — agents produce, humans approve, content ships

Monday

Plan & Produce

📊 Weekly Kickoff Brief

Maven reviews calendar, last week's performance, and queues this week's priorities. Posts summary to Steve on Slack.

Maven → Steve

✍️ Content Production Starts

Wordsmith drafts this week's content: blog posts, ad copy, email drafts, social posts — all from calendar briefs.

Wordsmith

📈 Performance Report

Pulse generates last week's numbers: traffic, conversions, ad performance, email metrics. Flags anomalies.

Pulse → Maven

Tuesday

Review & Refine

👀 Human Content Review

Tiffany reviews ad copy & email drafts. Laura reviews blog & SEO content. Edits, approves, or sends back with notes.

Tiffany + Laura

📱 Ad Variations Ready

Boost generates Meta ad variations from approved copy — different hooks, CTAs, audience angles. Ready for Tiffany to review.

Boost

🔄 Revision Cycle

Maven coordinates feedback between humans and agents. "Tiffany wants the CTA more urgent" → Wordsmith revises → back for approval.

Maven

Wednesday

Approve & Schedule

✅ Final Approvals

Steve gives final go on campaign content, ad creative, and email campaigns. "Approved" or "change X."

Steve

📅 Content Scheduled

Prism schedules social posts. Nurture queues emails in Klaviyo. Boost sets up ad campaigns in Meta. Everything staged for deployment.

Prism + Nurture + Boost

🔎 SEO Publishing

Laura publishes approved blog content. Rank handles on-page optimization, internal linking, meta tags.

Laura + Rank

Thursday

Launch & Monitor

🚀 Campaigns Go Live

Ads launch. Emails send. Social posts publish. Everything tracked with UTMs and proper attribution.

Agents (Automated)

📈 Real-Time Monitoring

Pulse watches early performance signals. Flags anything unusual within hours of launch — high CPM, low open rate, broken link.

Pulse

⚡ Quick Adjustments

If Pulse flags an issue, Maven recommends a fix. "Ad set 2 is burning budget at 3x CPC — recommend pausing." Steve approves via Slack.

Maven → Steve

Friday

Learn & Plan Ahead

📋 Week-in-Review

Maven posts a concise weekly summary: what launched, early results, what to watch, what's coming next week. No fluff.

Maven → Steve

🔍 Next Week's Research

Scout begins research for next week's briefs. Checks trending topics, competitor moves, keyword opportunities.

Scout

⭐ UGC & Review Check

Advocate reviews new customer reviews, surfaces UGC opportunities, flags any negative reviews needing response.

Advocate

Weekend

Agents Work

🤖 Agents Keep Running

Pulse monitors campaigns. Scout gathers intelligence. Social posts auto-publish. Humans rest. Agents don't need weekends.

Automated

🚨 Alerts Only If Needed

Maven only pings Steve on weekends if something needs urgent attention — budget anomaly, campaign error, or big opportunity.

Maven (if needed)

🛰️ Running Continuously (Not Tied to Weekly Cycle)

📡 Radar: Scanning for emerging platforms & trends

🤝 Connector: Finding influencer & partnership opportunities

👂 Echo: Mining customer reviews, tickets & social mentions

🎯 Rival: Tracking competitor moves & market shifts

⭐ Advocate: Managing review solicitation & UGC pipeline

🔄 This cycle repeats every week. Each week gets smarter — last week's performance data informs this week's briefs.
The quarterly calendar sets the WHAT. The weekly cycle handles the HOW.

⚡ Weekly Execution Cycle