Evergreen YouTube Ads Dashboard

Evergreen YouTube Ads

Retargeting + prospecting pulse · YouTube-only inventory · Google Ads account: Stikwood

Objective: qualified evergreen traffic

This dashboard tracks the approved evergreen YouTube test for Stikwood. The campaign is structured into retargeting, search-intent prospecting for Easy Weekend Upgrade, and design-context prospecting for Design Inspiration.

Current state: Live metric pull. Once the campaigns are built in Google Ads with the approved naming pattern, this page will automatically switch from planned rows to live spend and performance reads.

Approved Guardrails

Budget: $1,500/month combined. Inventory: YouTube only. No Google video partners until quality is proven. CPV is judged with traffic quality, not alone.

Monthly Budget

$1,500.00

$50/day combined target

Spend To Date

$5,195.33

346.36% of monthly budget

Total Clicks

201,109

10.02% blended CTR

Blended CPV

$0.01

525,095 views / 2,008,042 impressions

Attributed Conv.

$0.00 conversion value

Campaign Detail

Campaign	ID	Status	Budget	Audience	Spend	Impr.	Clicks	CTR	Views	CPV	Guardrail
Retargeting Evergreen YouTube \| Pre-Roll \| June 2026 / Retargeting \| Intended $15/day \| In-stream	23972477653	Enabled Approved Limited	$15 $450.00 monthly target	Site visitors + YouTube engagers	$1,883.75	303,749	26,022	8.57%	11,802	$0.16	Normal
Easy Weekend Upgrade Evergreen YouTube \| Pre-Roll \| June 2026 / Prospecting - Weekend Upgrade \| Intended $20/day \| In-stream	23972477653	Enabled Approved Limited	$20 $600.00 monthly target	Custom search intent: Stikwood, shiplap, accent walls, wood wall panels, DIY wall treatments	$2,072.08	1,187,553	126,354	10.64%	349,987	$0.01	Inspect quality
Design Inspiration Evergreen YouTube \| Pre-Roll \| June 2026 / Prospecting - Design Inspiration \| Intended $15/day \| In-stream	23972477653	Enabled Approved Limited	$15 $450.00 monthly target	Design context: interiors, makeovers, room inspiration, warm wood interiors	$1,239.51	516,740	48,733	9.43%	163,306	$0.01	Inspect quality

Monitoring Cadence

Day 2

Pulse Check

Spend pacing, tracking, CPV, and obvious inventory issues.

Day 7

Quality Read

Clicks, engaged sessions, frequency, landing-page behavior, and waste.

Day 14

Decision

Keep running, shift budget, tighten targeting, or split test.

CPV Guardrail

< $0.02

Or 50% below 7-day baseline without quality lift = inspect before scaling.

Creative & Tracking

Ad	Asset	Landing URL	CTA	Headline
Retargeting	Stikwood - Easy Weekend Upgrade - Bumper - V2	https://www.stikwood.com/pages/easy-weekend-upgrade	Shop Now / Learn More	Upgrade Your Walls This Weekend
Easy Weekend Upgrade	Stikwood - Easy Weekend Upgrade - Preroll - V1	https://www.stikwood.com/pages/easy-weekend-upgrade	Shop Now	Upgrade Your Walls This Weekend
Design Inspiration	Stikwood - Design Inspiration - Preroll - V2	https://www.stikwood.com/pages/design-inspiration	Learn More	Find Your Stikwood Style

Measurement note: this page is a paid-media pulse, not the final revenue source of truth. Use Google Ads and GA4 for directional reads, then reconcile purchase impact against Shopify when the campaign has enough traffic.

Last updated by Maven: Oct 5, 2026 · 21:12 UTC · Reporting start: 2026-06-18 · Dashboard path: /youtube-evergreen-ads.html