Tasks assigned by Maven — updated each Monday
Week of June 10, 2026| Task | Priority | Status | Due |
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Complete Centennial Shopify Forms migration cutover
Steve confirmed the Centennial form cutover is complete. Both approved forms are now in the post-cutover closeout state; retain the live routing and destination read-back evidence.
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🔴 Critical | Done ✓ | Sep 8 |
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Slatwood PDPs Redesign for AI Search (GEO)
Redesign the bottom half of Slatwood PDPs to include a hardcoded "Technical Specifications" HTML table (Class A fire rating, NRC, etc.) and update Shopify schema liquid to dynamically inject `additionalProperty` data for AI models (ChatGPT, Perplexity).
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🟠 High | In Progress 🔄 | Apr 21 |
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Confirm Q2 strategy direction
Ad briefs, content calendar, email redesign, and budget allocation all depend on Q2 priority alignment. Maven has the data — need your call to build the full execution plan.
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🔴 Critical | In Progress | Apr 4 |
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Decide on Meta prospecting budget direction
Hold spend flat, cut further, or restore while we run the incrementality test? Need your call before Maven can build the test structure. Slatwood prospecting paused (0.27x ROAS); retargeting at 6.03x ROAS is healthy.
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🟠 High | To Do | Mar 11 |
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Review Sales pipeline amber status in Comergence
Sales domain scoring ~45 (amber) — 88.5% stale deals, 0 new deals in 30 days. Is this a real pipeline lull or is HubSpot just not being maintained? Maven needs your read before tuning thresholds.
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🟠 High | To Do | Mar 12 |
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Approve Trade email campaign strategy
CIA has classified trade pros in HubSpot — we have the segment. Need your sign-off on campaign goal and tone before Maven briefs the creative. Target: A&D, designers, builders.
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🔵 Medium | To Do | Apr 4 |
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Begin Phase 2 ad creative asset production
Per the advertising execution plan: create assets for all 4 product lines (Peel & Stick, Slatwood, Woodwöl, Plankprints) in 3 ratios (square, landscape, portrait) + at least 1 video per line. These are needed before Phase 2 campaign rebuild launches in late March. Start now — this runs parallel to the Smart Bidding stabilization window.
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🟠 High | To Do | Mar 23 |
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YouTube — Approve Blog Article Template Dev Sprint (DYODE Brief)
Maven + Laura have specced an ideal Shopify blog article template (~3–4 days dev with DYODE) that would eliminate custom-per-post templates forever and add: sticky TOC sidebar, persistent sample CTA, mid-article CTA, author bio, full schema stack, tag-matched related posts. One-time investment that pays off on every future article. Review the spec doc and decide whether to green-light a DYODE sprint. Spec: Blog Template Spec
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🔵 Medium | To Do | Mar 28 |
| Task | Priority | Status | Due |
|---|---|---|---|
| 🔎 Fluted Wood Panels / Slatwood SEO Project | |||
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Fluted wood panels keyword and SERP validation
Maven checked demand, keyword difficulty, commercial intent, SERP shape, and competitive authority for fluted wood panels, fluted wall panels, fluted wood paneling, and related Slatwood/acoustic wall panel terms. Recommendation: pursue the topic as a blog-to-product bridge, not a generic article.
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🟠 High | Done ✓ | Jun 10 |
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Approve fluted wood panels article angle
Recommended article: Fluted Wood Panels vs. Slatwood: What to Know Before You Buy. Core angle: customers searching for fluted wood panels want vertical texture, warmth, and dimension; compare fluted/tambour panels with acoustic slat wood panels and route qualified readers into Slatwood.
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🟠 High | Done ✓ | Jun 11 |
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Build SEO brief, outline, and internal link map
Maven to draft the H1/H2 structure, quick-answer block, SEO title/meta, target queries, comparison talking points, CTA plan, and internal links to Slatwood collection, Reclaimed Slatwood, samples, install/spec resources, and relevant Workbench posts.
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🟠 High | Done ✓ | Jun 12 |
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Review Search Atlas recommendations for must-add entities/questions
Laura to send Search Atlas screenshots/export if there are required entities, competitor headings, or questions to include. Maven will use them to improve coverage without turning the article into keyword stuffing.
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🔵 Medium | To Do | Jun 12 |
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Draft, review, publish, and measure the fluted wood panels article
Published live on Shopify: Fluted Wood Panels vs. Slatwood: What to Know Before You Buy. GSC baseline captured before publish; recheck in 60–90 days. First win target: 300–500 impressions/month, then 1%+ CTR on long-tail fluted/Slatwood comparison queries.
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🟠 High | Done ✓ | Jun 14 |
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Generative Engine Optimization (GEO) Data Structuring Roadmap
Generative Engine Optimization (GEO) implementation checklist:
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🟠 High | In Progress 🔄 | Apr 16 |
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Blog Article & Web Page Cleanup / Optimization
Audit, clean up, and optimize live Shopify blog articles and priority web pages for readability, SEO structure, brand accuracy, internal linking, and clean editable content. Focus on making each page clearer for customers and easier for search/AI systems to understand.
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🟠 High | In Progress 🔄 | Ongoing |
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Evergreen YouTube landing pages live
Laura confirmed both landing pages are finished and live: Easy Weekend Upgrade and Design Inspiration. Maven verified both URLs return HTTP 200 on June 17.
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🟠 High | Done ✓ | Jun 17 |
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YouTube Week 1 — Film: "How to Install Peel and Stick Wood Planks"
First upload in the weekly cadence. Full tutorial, 6–10 minutes. Laura on camera. Maven will draft the full script and shot list — review and film when ready. Tiffany edits. Target publish: week of Mar 31. This is our highest-search-volume tutorial topic and the most important video to get right first.
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🔴 Critical | To Do | Mar 28 |
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YouTube Week 2 — Script Review: "Shiplap vs. Peel and Stick: Which Is Right for You?"
Maven will draft the Week 2 video script this week. Your job: review it, flag anything that sounds off-brand or confusing, and confirm it's accurate from a product knowledge standpoint. This is a comparison/educational video targeting the high-volume "shiplap" audience. ~30–45 min review.
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🟠 High | To Do | Apr 2 |
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Product Page Copy Review — Stikwood flagship line (benefits-first rewrite)
Part of the Product Page Transformation project. Maven will draft benefits-first copy for the Stikwood flagship product pages. Your job: review for accuracy, brand voice, and SEO keyword placement. Flag anything that misrepresents the product or reads awkwardly. This is a review + edit pass, not a from-scratch write. ~1–2 hrs.
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🔵 Medium | In Progress | Apr 4 |
| Task | Priority | Status | Due |
|---|---|---|---|
| 📅 Week of August 3 | |||
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Build and QA August 6 Beadboard vs. Wood Ceiling Planks email
Built the Thursday Blog Syndicate email, completed desktop/mobile QA, corrected the homepage and YouTube destinations, and verified the final subject, preheader, audience, Smart Sending, tracking, and all public links.
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🟠 High | Done ✓ | Aug 6 |
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Save and apply reusable Klaviyo UTM naming standard
Finalized the account standard:
utm_source=klaviyo, dynamic Message type for utm_medium, shared initiative or recurring-program slug for utm_campaign, dynamic campaign/flow ID, and dynamic campaign/flow message name for utm_content. |
🟠 High | Done ✓ | Aug 6 |
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Build Elements reclaimed wood planks launch email for Trade
Audience: Trade segment.
Subject: Real reclaimed wood, now in project-ready profiles Preheader: A new Stikwood capability for interior and exterior applications. Headline: Meet Elements You know Stikwood for real wood and easy-to-install wall finishes. Now, Elements brings you something new: premium reclaimed wood planks milled in project-ready profiles for interior walls, ceilings, and eligible exterior applications. Available in lengths up to 20 feet. Elements combines authentic reclaimed character with the quality, dependable supply, and consistent overall look designers need across a project—while preserving the natural variation that makes real reclaimed wood beautiful. Primary CTA: EXPLORE ELEMENTS Closing: Planning a project? Request a quote or schedule a meeting to discuss specifications and product fit. |
🟠 High | Done ✓ | Aug 7 |
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Launch Elements organic social content for Stikwood Contract
Primary task—complete. Tiffany completed the LinkedIn launch image, Instagram/Facebook 5-slide carousel, and three-frame Instagram Story; Steve approved the creative, and the final handoff document with all nine approved asset links and channel references was passed to Kelsey for scheduling.
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🟠 High | Done ✓ | Aug 11 |
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Build the Yotpo vs. Klaviyo Reviews + UGC decision evidence pack
Secondary task—in progress. Tiffany sent the initial pricing, migration, feature-fit, and no-live-change pilot request to Klaviyo Support on August 12 and is waiting for their reply.
Current action: Gather the latest Yotpo invoice, renewal/contract document, or billing screenshot showing the current plan, cost, renewal date, cancellation notice, and included products. Post the source document or screenshots in the active Slack thread; Maven will extract the facts and build the comparison. Do not install, import, cancel, or change any live widget. |
🔵 Medium | In Progress 🔄 | Aug 14 |
| 📋 Ongoing Tasks | |||
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QA Stikwood Blog Audit
Work through Steve and Laura's "Stikwood Blog Audit - Traffic Sorted" Google Sheet. Spot-check each blog for clean formatting, working links, image quality, CTA clarity, and obvious cleanup needs. Flag fixes for Maven/Laura when content or Shopify edits are needed.
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🟠 High | In Progress 🔄 | Ongoing |
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Image Library Audit & AI Prep
Clean up personal image folders, identify duplicates or low-value files, and use Gemini where helpful to create AI "before" versions or enhance low-resolution photos. Keep strong marketing-ready assets organized for future campaigns.
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🔵 Medium | In Progress 🔄 | Ongoing |
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Create Email Tracking Dashboard
Work with Maven to create and refine an Email Tracking Dashboard.
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🟠 High | In Progress 🔄 | Apr 24 |
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Review Abandoned Cart flow performance (top-performing flow)
This drives ~$105K/yr — our best flow. Confirm it's still healthy: open rate, click rate, recovery rate. Any quick wins? Maven can draft new variants once you've reviewed current state.
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🔵 Medium | To Do | Apr 4 |
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Update Sunset Flow
Review and refresh the Sunset email flow in Klaviyo. Check messaging, timing, and CTA against current brand voice — share findings with Maven for any rewrite support needed.
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🔵 Medium | To Do | Apr 4 |
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Update Woodwöl post-sample email flow to match revised Stikwood flow
Deferred — revisit in ~60 days (around May 18) once the new Stikwood Sample Journey flow has traction data. At that point, the new Stikwood structure becomes the template and this should be a quick adapt. Woodwöl sample volume is too low to prioritize now.
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⚪ Low | Deferred | ~May 18 |