Tasks assigned by Maven — updated each Monday
Week of March 25, 2026| Task | Priority | Status | Due |
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Confirm Q2 strategy direction
Ad briefs, content calendar, email redesign, and budget allocation all depend on Q2 priority alignment. Maven has the data — need your call to build the full execution plan.
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🔴 Critical | In Progress | Apr 4 |
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Decide on Meta prospecting budget direction
Hold spend flat, cut further, or restore while we run the incrementality test? Need your call before Maven can build the test structure. Slatwood prospecting paused (0.27x ROAS); retargeting at 6.03x ROAS is healthy.
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🟠 High | To Do | Mar 11 |
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Review Sales pipeline amber status in Comergence
Sales domain scoring ~45 (amber) — 88.5% stale deals, 0 new deals in 30 days. Is this a real pipeline lull or is HubSpot just not being maintained? Maven needs your read before tuning thresholds.
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🟠 High | To Do | Mar 12 |
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Approve Trade email campaign strategy
CIA has classified trade pros in HubSpot — we have the segment. Need your sign-off on campaign goal and tone before Maven briefs the creative. Target: A&D, designers, builders.
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🔵 Medium | To Do | Apr 4 |
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Begin Phase 2 ad creative asset production
Per the advertising execution plan: create assets for all 4 product lines (Peel & Stick, Slatwood, Woodwöl, Plankprints) in 3 ratios (square, landscape, portrait) + at least 1 video per line. These are needed before Phase 2 campaign rebuild launches in late March. Start now — this runs parallel to the Smart Bidding stabilization window.
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🟠 High | To Do | Mar 23 |
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YouTube — Approve Blog Article Template Dev Sprint (DYODE Brief)
Maven + Laura have specced an ideal Shopify blog article template (~3–4 days dev with DYODE) that would eliminate custom-per-post templates forever and add: sticky TOC sidebar, persistent sample CTA, mid-article CTA, author bio, full schema stack, tag-matched related posts. One-time investment that pays off on every future article. Review the spec doc and decide whether to green-light a DYODE sprint. Spec: Blog Template Spec
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🔵 Medium | To Do | Mar 28 |
| Task | Priority | Status | Due |
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YouTube Week 1 — Film: "How to Install Peel and Stick Wood Planks"
First upload in the weekly cadence. Full tutorial, 6–10 minutes. Laura on camera. Maven will draft the full script and shot list — review and film when ready. Tiffany edits. Target publish: week of Mar 31. This is our highest-search-volume tutorial topic and the most important video to get right first.
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🔴 Critical | To Do | Mar 28 |
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Tier 2 Blog Rewrite — "Wainscoting vs. Beadboard" (523K impressions, 0.4% CTR)
Published Mar 30. Full rewrite with 2026 freshness signals, comparison tables, FAQ schema, 8 contextual internal links (cross-linking score 8.5/10), new title tag + meta description. Article: stikwood.com/blogs/workbench/wainscoting-vs-beadboard-and-other-paneling. Request indexing in GSC. Check performance ~Apr 14.
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🟠 High | Done ✓ | Apr 1 |
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Review "Peel and Stick Wood Panels Buyer's Guide" post-publish performance
Published Mar 18. Broken link fixed (trade-professionals → new-trade), samples URL fixed. Indexing requested in GSC Mar 27. Recheck GSC around Apr 9 for early keyword signals.
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🟠 High | Done ✓ | Apr 1 |
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YouTube Week 2 — Script Review: "Shiplap vs. Peel and Stick: Which Is Right for You?"
Maven will draft the Week 2 video script this week. Your job: review it, flag anything that sounds off-brand or confusing, and confirm it's accurate from a product knowledge standpoint. This is a comparison/educational video targeting the high-volume "shiplap" audience. ~30–45 min review.
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🟠 High | To Do | Apr 2 |
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Product Page Copy Review — Stikwood flagship line (benefits-first rewrite)
Part of the Product Page Transformation project. Maven will draft benefits-first copy for the Stikwood flagship product pages. Your job: review for accuracy, brand voice, and SEO keyword placement. Flag anything that misrepresents the product or reads awkwardly. This is a review + edit pass, not a from-scratch write. ~1–2 hrs.
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🔵 Medium | To Do | Apr 4 |
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Add FAQ schema to top 3 Tier 1 blog posts (post-publish check)
We added FAQ schema to "What Is Shiplap" on Mar 3 — confirm it's validated in Google Search Console (Rich Results Test). Then nominate 2 more Tier 1 posts that have clear Q&A sections for the same treatment. Maven handles the JSON-LD push once you identify the candidates. ~20 min.
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🔵 Medium | To Do | Apr 4 |
| Task | Priority | Status | Due |
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| 🌿 Spring Refresh Campaign — April 2026 | |||
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Spring Refresh — Draft/Build Campaign Emails
Drafting the email cadence for the Spring Refresh campaign featuring before/after transformations. Integrating layout updates (GIFs or grid) into Klaviyo and adjusting copy for visual flow.
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🟠 High | In Progress 🔄 | Apr 2 |
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Before images finalized (via Gemini)
5 AI-generated "before" images — one per transformation (Kitchen/Cobblestone, Living Room/Charcoal Chevron, Home Office/Hazelnut, Entryway/Arabica, Dining Room/Weathered Wood). Remove Stikwood planks, strip decorative elements, keep room intact. These are the campaign blocker — everything downstream (Meta ads, email hero, carousels) waits on these.
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🔴 Critical | Done ✓ | Mar 28 |
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Spring Refresh — Edit Reels/video (before → after reveal)
Short-form video for Instagram Reels and Meta ads. 15-second quick-cut format: before shot → transformation in progress → after reveal. Use the best 1–2 pairs from the 5 sets. Both 9:16 (Reels/Stories) and 1:1 (feed/Meta) versions needed. Maven has caption copy ready in the campaign doc.
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🟠 High | Done ✓ | Apr 2 |
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Spring Refresh — Format crops for all channels
Export all 5 before/after pairs in required sizes: 9:16 (Stories/Reels), 1:1 (Instagram feed/Meta), 4:5 (Instagram feed preferred ratio), 16:9 (Pinterest). Total: 5 pairs × 4 sizes = 20 crops. Label files by room + ratio for easy hand-off to Maven for Meta upload.
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🟠 High | Done ✓ | Apr 4 |
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Spring Refresh — Schedule Instagram content (5 posts)
Post all 5 before/after pairs on @stikwooddesign over 2 weeks (Apr 1–14). Reels format for maximum reach — Reels outperform static right now. Maven has caption copy for all 5 posts in the campaign doc. Schedule: roughly every 2–3 days. Campaign doc: 🌿 Spring Refresh
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🟠 High | To Do | Apr 9 |
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Spring Refresh — Schedule Pinterest pins (before + after separately)
Pin both the before AND after image for each pair — linked to the relevant product page. 10 pins total. Before/after is the native language of Pinterest home content. Low effort if assets are already built, meaningful organic reach. Maven will provide product page URLs to link each pin.
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🔵 Medium | To Do | Apr 9 |
| 📋 Ongoing Tasks | |||
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Video Production — 16 Product Videos (4 lines × 4 sizes)
Steve's first video priority: 1 video per product line in all 4 sizes. Products: Stikwood, Slatwood, Woodwöl, Stikits. Sizes: 1080×1080, 1080×1350, 1080×1920, 1920×1080. Total: 16 videos. Short-form product videos for paid social and organic use.
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🟠 High | Done ✓ | TBD |
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Design YouTube Channel Banner
Create a branded channel banner for @stikwood-design on YouTube. Must match the website visual language — clean, premium, real-wood-forward. Recommended size: 2560×1440px (safe zone for all devices is the center 1546×423px). Should include the Stikwood logo, a tagline ("Real Wood. Peel and Stick."), and ideally a wood texture or lifestyle photo background. Deliver as a high-res PNG to Laura for upload to YouTube Studio.
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🟠 High | In Progress | Mar 28 |
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Review Abandoned Cart flow performance (top-performing flow)
This drives ~$105K/yr — our best flow. Confirm it's still healthy: open rate, click rate, recovery rate. Any quick wins? Maven can draft new variants once you've reviewed current state.
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🔵 Medium | To Do | Apr 4 |
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Update Sunset Flow
Review and refresh the Sunset email flow in Klaviyo. Check messaging, timing, and CTA against current brand voice — share findings with Maven for any rewrite support needed.
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🔵 Medium | To Do | Apr 4 |
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Update Woodwöl post-sample email flow to match revised Stikwood flow
Deferred — revisit in ~60 days (around May 18) once the new Stikwood Sample Journey flow has traction data. At that point, the new Stikwood structure becomes the template and this should be a quick adapt. Woodwöl sample volume is too low to prioritize now.
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⚪ Low | Deferred | ~May 18 |
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Design YouTube Channel Trailer
Create a short branded trailer (30–60 sec) for the Stikwood YouTube channel. Should introduce the brand, showcase transformations, and tell viewers what to expect from the channel. Used as the featured video for non-subscribers. Deliver final cut to Laura for upload to YouTube Studio.
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🟠 High | To Do | TBD |
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Design YouTube Video Thumbnails
Create a consistent thumbnail template for all Stikwood YouTube videos. Should be bold, legible at small sizes, brand-aligned (wood texture, logo, clean typography). Deliver as a reusable Canva/Figma template + first set of thumbnails for the initial video batch.
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🟠 High | In Progress | TBD |