Final campaign debrief + attribution watch · May 22-26, 2026 · Google Ads account: Stikwood
Objective: short-window Memorial Day sale lift
This debrief summarizes the approved YouTube pre-roll push using the Memorial Day sale video and paid-video UTMs. The campaign was split into retargeting and prospecting so the high-intent audience could be measured separately from broader reach.
Final read: spend landed at 99.51% of the approved $1,000 cap. This page now refreshes hourly through June 27, 2026 so delayed Google Ads purchase attribution can backfill against the original campaign dates.
Total Budget
$1,000
Approved spend through Tuesday
Final Spend
$995.11
99.51% of approved budget
Total Clicks
296
0.55% blended CTR
Blended CPV
$0.03
33,208 views / 54,202 impressions
Attributed Purchases
0
$0.00 attributed conversion value
Debrief Summary
Prospecting
Spend: $299.93
Clicks: 275
CTR: 0.53%
CPV: $0.01
Retargeting
Spend: $695.18
Clicks: 21
CTR: 0.83%
CPV: $0.71
Campaign Detail
Campaign
ID
Status
Daily Budget
Audience
Spend
Impr.
Clicks
CTR
Views
CPV
Purchases
Conv. Value
D | YouTube | Memorial Day 2026 | Retargeting
23872386680
PausedApproved Limited
$140
pMax Signal - Engaged 365d
$695.18
2,542
21
0.83%
978
$0.71
0
$0.00
D | YouTube | Memorial Day 2026 | Prospecting
23872386683
PausedApproved Limited
$60
Purchase Intent Stacked - 07.03
$299.93
51,660
275
0.53%
32,230
$0.01
0
$0.00
Attribution note: Google Ads reports conversions back to the ad interaction date, so this dashboard keeps querying the May 22-26 campaign window. If purchases come through later from these ads, the Purchases and Conv. Value columns should update during the hourly refresh.
Guardrail Read
Campaign Window
May 22-26
Final Google Ads reporting window
Cut Prospecting If
CPV > $0.30
Prospecting should not overpay for short-sale attention